TV’s become more fragmented

TV’s become more fragmented, and people are spending more time on social media:(Sterling) “As marketers and brands try and reach audiences wherever they may be they have had to of necessity shift their spending into mobile, into social and those are sort of overlapping categories.”Last year Twitter aired NFL games and this year Amazon will. Facebook also has a deal with Univision and Major League Soccer to air games.Forbes: The Most Valuable MLB FranchisesWed, 12 Apr 2017 17:17:34 +0000For the 20th straight year, Forbes lists the New York Yankees as Major League Baseball’s most valuable franchise. 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